Offer frames or no frames

Keep it simple – navigable

Have links at the top or side as well as the bottom

Make sure the logo or name shows up right away

Make sure people know exactly where they are and what they will see from your home page

Keep background images clean and faint

Keep sites simple and clean

Make background width 1300-1600 pixels for those with larger screens

Add compelling content – something the visitor is not expecting

Have substance to your page

Have a call to action

Track your pageviews

Don'ts

Use black backgrounds

Make people change their browser settings

Use frames

Have your image too large

Say "welcome to my page" that’s obvious

Center everything

Use under construction signs - every site is under construction

Use multiple fonts, sizes, colors

Go link crazy in your paragraphs

Say "click here" – tell them what they will be going to