I bet you agree that visiting a colorful web site might be a wonderful or painful experience, depending how long we have to wait to see all that beauty...

Not many people know that slowly loading pages is the main reason visitors leave web sites right upon arrival. So, keep your own web pages lean in graphics and fast in loading -- you cannot persuade anyone to anything if they don't stay to read your message!

But a few graphics, or no graphics at all, does not mean dull and colorless pages. You can add color and plenty of impact without adding a loading time.

Take a look at this example -- a page packed with colors, yet it loads up in only 3 seconds on a slow 28.8 K modem.

If you don't design pages yourself, make sure you closely WATCH your web developer -- professional graphic designers are notorious for producing bloated sites (which in turn fail to produce sales). Ask him (or her) to optimize every image to keep the loading time of your key pages below 20 seconds, even on those slower modems. Yahoo loads up in 6 second -- believe it or not, that's your competition!

The bottom line? Keep in mind that only when your visitors stay, your sales can grow!

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Wanda Loskot is Internet Marketing Coach. Sign up for her FREE course "7 Strategies For Lasting Internet Success" -- learn what you need to know about Internet marketing in just one short e-mail per day. To subscribe go to http://InternetSuccessCoach.com

© Cataluña 1999